Designer Bio

I am Tina Shoulders the founder and creative director of Laidback, the around the way chick from the Bronx with a penchant for hip hop, design, and economic freedom. I am a jeans and converse wearing, graduate of Drexel University who loves to style at home and on the streets.
My career started as a CAD textile and graphic designer. I have designed for Phat Farm, CK Jeans, Tommy Hilfiger, Carole Hochman designs, and a plethora of other impressive design houses.
Laidback came to me, while working as a design coordinator for a company back in 2004. I was designing layouts for towels, table top and shower curtains and saw that I had a real flair for home decor. While daydreaming I birthed the idea of creating a pop culture inspired home decor line.
I want to respond to the lack of fun, graphic and iconic images associated with the fashion conscious hipster. So what you see is the end result of daydreaming while on the clock.