Now I have to ask, sure you might think that I am being presumptuous, but am I? Did MTV try to jack my style and direction and even bite my name with the launch of their new line Laid by MTV. The press release is even reminiscent of some of the copy that was on my initial site. The target they are marketing too as well as the design concepts have a very “laidback” vibe to it. Now some of you might say, but you don’t even have bedding and sheets out, however I have been showing them to buyers. I have also worked on pitching collaborations with manufacturers to bring it to the mainstream, right now to no avail.

I cannot be certain, maybe simply a coincidence of two very innovative like-minded companies hitting on something at the same time. I will be watching it to see how it develops and what becomes of it. Laidback still has fresher and more innovative design concepts, however I am sure a higher pricepoint. You can check out

It will be interesting to see how and where it will be sold and how it does. I see they partnered with NYC based Portico to develop the line, however all of the releases and info that I get is India based via mtvindia.com

Take a look and tell me your thoughts. Am I crazy? What do you think, remember I am not solely looking at it from a design perspective so much as a concept?

Never the less, as Diddy says “Can’t Stop, Wont Stop”. Regardless of who does what and how, we got our own swagger over here at Laidback and if you own some gear you know it for real. There are some big things ahead. We are working on new designs in conjunction with the launch of the Laidback Lounge, a virtual community that helps you get Laidback. Laidback TV is also set to launch very soon as well.