The Laidback Chick has been working with a few cats lately on some new video footage for the masses. However my girl Donna put me onto this new video creation joint, Animoto and I figured I’d give it a whirl. So this is just a warm up to the new series that we will be introducing next month called “How do you get Laidback? stay tuned for more. Thoughts??..

On Friday I had the good fortune once again of being a guest speaker at FIT for the How to Style, Plan, and Merchandise A Fashion Line class. It is always a lot of fun getting to share my experiences the good and the bad with folks beginnng their foray into fashion or product design. The class was full of intelligent creatives bursting with questions and feedback. I shared the spotlight with friend and boutique owner Ouigi of the Brooklyn Circus. Great time had for all. I also discovered that the Spring FIT brochures are out, and yours truly will be teaching a workshop on viral marketing this Spring. If you are in the need of spreading a buzz or learning more about how to generate a following using the internet hit up the Continuing Ed Department and sign up for SXF115 Viral Marketing with the Laidback Chick.

I promised this year I would do better at keeping everyone in the loop on what’s going on at Laidback. It has been rough the past few days in a good way as I have been running about the big city working on projects, collaborations, boutique research, (yes there are plans for giving you an in store experience), and preparing new hotness to debut during the Gift Fair and the Home Fashions market. So bear with me for a few weeks as I post a bit sparsely until I get some of the projects underway. One of the boutiques that inspired me the most as I walked about this week from one meeting to the next is Kid Robot. The colors, the boldness of the graphics and the playfulness of the place appeal to the Laidback aesthetic. I have also been shopping a new office/studio space as well and was pleasantly surprised to find some great things going on in the burgeoning Sobro (S. Bronx) area. Before your head rolls and the teeth gnashing begins about the Boogie Down their is a lot going on and some great artist breaking out uptown, not too mention the BX birthed Hip Hop, so show some love. For real though, I fell in love with a space on 137, which is about 15 minutes from midtown in a very up and coming area. So prayerfully you guys will be able to come visit the studio very soon. In the words of Tim Gun I gotta “Make it Work”

Laidback is preparing to roll out some new pieces and surprises for the upcoming year. The creative process is rolling we are preparing to run some samples. Here is a peek into what is going on in our heads right now. Your thoughts?..

In the spirit of the New Year I want to big up all your dreams and wishes for a progressive, successful and prosperous year. It is definitely time for change. We have the upcoming election that will prayerfully catapult some nation-wide change and the personal changes that we are all preparing to better our families, health, relationships, style and comfort. Let’s do it.
Laidback is preparing for a slew of changes in the coming month. We will be expanding the our offering and introducing new styles, and collaborating with other companies for giveaways and contests.

We will be reviving the website and offering some style tips and ideas for the fashion forward urbanite who loves to entertain stylishly at home. It is all about glamour, comfort, and love this year for us at Laidback. The more glamorous we get the more love will abound as we share the lifestyle and the benefits of the lifestyle with those around us as well as those less fortunate, and comfort is the middle ground between living the and loving amidst the glamorous life. Let’s do it big this year and leave no one behind. The Laidback chick loves ya, stay around because I have some great things prepared for the future.

Christmas was a blast, great time spent with friends and family! The Wii is bananas, I am having crazy fun in between plotting how Laidback will take over the world next year, lol.
In the spirit of preparation for all of the big things ahead for Laidback check out this video on the so called dotcom bubble, definitely an inspiring take on technology.
Look out next week for how we will be celebrating the New Year as we prepare for a new site launch, new collection of designs and some great new collaborations for the upcoming year. Till then keep it Laidback and Happy New Years.

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